Why building trust over time is like an annuity

Sharing content on LinkedIn is one of the key ways to build long-term trusted relationships.
Professionals are not looking to be sold to, but they are seeking out information that can help them do their jobs better. Posting and engaging with content through discussions is like building an annuity – it likely doesn’t pay off immediately but will build momentum down the road. That’s why its important to start now building the fundamentals for engagement.